COST. COMPETITIVENESS. CAPABILITY.
How Truma strengthened procurement, delivered immediate savings, developed a Value Creation Plan and supported the long-term competitiveness of its Putzbrunn production base.
MARKET BOOM TO MARGIN PRESSURE
Truma is a family-owned system supplier to the caravaning industry, with more than 700 employees and production in Putzbrunn near Munich. The business grew strongly during the pandemic as demand for caravans and motorhomes surged, driving sales of Truma’s heating and air conditioning products.
As the market normalised, high inventories and softer demand put pressure on revenue and margins. At the same time, lower-cost Asian competitors were becoming more capable, increasing pressure on a business committed to maintaining production in Germany.
Truma
Family-owned system supplier for heating, cooling, hot water, manoeuvring aids and gas supply solutions for caravans and motorhomes.
GOOD IDEAS NEED MOMENTUM
Truma had already begun pursuing material cost reductions, but many ideas had not progressed into implementation. Strategic savings levers were not yet being used systematically, while long-standing supplier relationships limited competitive tension in parts of the supply base.
Procurement was also heavily occupied with day-to-day demands and lacked a shared view of its future role. H&Z was brought in to turn Truma’s ambition into a broader, actionable programme, drawing on deep procurement and cost reduction experience.
Realised savings through Supplier Days with 29 suppliers, delivering ≈4% savings
Initiatives identified for future procurement excellence, including a new mission statement and shared procurement identity
A STRONGER ROLE FOR PROCUREMENT
Alongside the financial results, the programme gave Truma Procurement a defined path for the years ahead. More than 30 initiatives set out the next steps towards procurement excellence, including a new mission statement and shared identity. The Supplier Days then turned that identity into action, giving the team an opportunity to demonstrate its strengths and contribution across the business.
WHAT TRUMA’S LEADERS SAY
The project delivered immediate savings, but it also gave procurement a stronger platform within the business. H&Z worked closely with our team to translate analysis into action through a practical, collaborative approach. Now we have a more precise view of where further commercial and technical value could be realised together with our suppliers as strategic business partners.
The Supplier Days showed the change in practice. Our team entered the negotiations with a clear strategy, achieved tangible savings and strengthened supplier relationships. It was a positive experience for the team and a chance to show the wider business what procurement could deliver.
THE STORY BEHIND TRUMA’S PROCUREMENT RESET
Read the full story of how Truma combined commercial savings, Cost Value Engineering and procurement development to create immediate results and a stronger platform for the future.
