Future mobility ideation workshops

Client Challenge

Our client, a digital business unit within a public transport operator in Germany, wanted to identify and assess innovative solutions and ideas to potentially adapt their business model in the future and to react to a changing market environment. The focus fields for analysis included reviewing trends in customer interface, operations, digital solutions, and ideas at the intersection of public transportation and alternative mobility solutions. Our client needed a structured approach to introduce, analyze, and assess new ideas based on gathered market information. Additionally, they required a comprehensive market analysis and competitor review to be discussed with the management. 

H&Z Approach

We began with a longlisting of potential ideas based on extensive market research. This initial list was then refined through a collaborative, workshop-based approach with the client, ensuring active involvement and alignment with their strategic goals. The shortlisted ideas underwent detailed analysis, including market screening, assessment of addressable market size, evaluation of market entry options, and an overview of competitors.

Results

The project yielded several significant outcomes:

• Innovative Solutions Identified: A set of innovative solutions and products tailored to the client's focus fields were identified and documented
• Informed Decision-Making: The detailed analysis provided a clear understanding of market opportunities and competitive dynamics, supporting informed decision-making
• Strategic Alignment: The workshop-based approach ensured that the shortlisted ideas were aligned with the client's strategic goals and operational capabilities
• Detailed analysis: Shortlisted cases were analyzed in detail including market screening, evaluation of market entry options and first implementation measures

This structured and collaborative approach empowered the client to effectively explore and capitalize on new growth opportunities within the dynamic landscape of public transportation and alternative mobility solutions.