Automotive Pulse Check Q1/2025
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- Automotive Pulse Check Q1/2025
Optimism Amid Geopolitical Disruption
The European automotive sector faces mounting pressure from technological disruption, geopolitical tension, and shifting trade dynamics. Yet, the industry remains surprisingly resilient. More than 75% of leaders surveyed by H&Z report a positive or neutral outlook for 2025 – a strong signal in uncertain times.
Three strategic priorities are shaping the industry's roadmap:
- Targeted Growth – Investments in electrification and innovation, especially around software-defined vehicles (SDV), are accelerating.
- Securing Profitability – Companies focus on EBIT improvement through cost optimisation, efficiency programs, and structural consolidation.
- Building Resilience – Organisations are redesigning supply chains, exploring AI use cases, and evolving business models to mitigate external risks.
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