Industrial Goods Pulse Check H2/2025
The survey reveals how industrial leaders in the DACH region react to rising costs and shape their AI-driven future.
The latest H&Z Pulse Check for the Industrial Goods sector captures the sentiment and priorities of top executives across the DACH region. The results reveal a sector that is under intense pressure yet brimming with opportunity.
Key Findings
Profit margins are facing headwinds as trade barriers, material costs and international competition rise. In response, leaders are sharpening their focus on:
- Cost management and operational efficiency
- Tariff mitigation and supply chain resilience
- Process acceleration to boost competitiveness
While Artificial Intelligence remains high on the strategic agenda, only 36% of companies currently have a structured Generative AI strategy in place, leaving significant potential untapped.
Special Focus – AI in Industrial Goods
Our Pulse Check takes a closer look at how industrial companies are reimagining their operations through AI, spanning procurement, R&D, production, sales and marketing. Despite the promise, implementation remains at an early stage. The challenge now lies in turning potential into performance.
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Sandra Stoll
