H&Z Automotive Pulse Checks
About the H&Z Automotive Pulse Check
H&Z Management Consulting publishes the Automotive Industry Pulse Check twice a year to provide a data-driven view on competitiveness, transformation, and market sentiment across the automotive sector.
Based on insights from senior decision-makers across OEMs and suppliers, the Pulse Check combines quantitative results with qualitative expert interpretation, offering a concise and relevant industry benchmark
Rising Pressure and Strategic Refocus
The 2025/H2 edition shows a European automotive industry under increasing pressure. While more than 75% of respondents still expect a neutral to positive outlook for 2025, optimism is fading as uncertainty, regulation, and geopolitical risks intensify.
Key findings include:
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Product cost and profitability as the top strategic priority
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Electrification and software-defined vehicles as the dominant technology trends
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China strengthening its competitive lead in innovation, speed, and cost
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AI adoption progressing, but still limited by security concerns and talent gaps
The results highlight a clear shift towards cost excellence, resilience, and selective investment.
