H&Z
H&Z Management Consulting - Consulting with head, heart and hand
12/06/2025

Supplier Profitability at Record Lows: How Automotive Suppliers Can Regain EBIT Strength

H&Z’s latest study reveals a troubling picture: supplier profitability in the European automotive sector has reached historic lows. Drawing on financial data from 93 companies, the report outlines deep-rooted challenges and introduces six high-impact levers to help businesses boost EBIT improvement and regain stability.

Booklet of a Supplier Profitability Study

The Perfect Storm: Structural Pressure and Cost Challenges

Automotive suppliers are facing an unprecedented combination of inflation, regulation, electrification impact, and geopolitical instability. These dynamics are reshaping the industry:

 

  • Margins are under historic stress
  • Transformation efforts are outpacing financial resilience
  • Many suppliers are “riding two horses” — stuck between the old ICE world and the EV future
  • Despite growing revenues in some areas, true profitability remains elusive

 

On top of this, Asian competition — particularly from China and Korea — is accelerating, creating a divide between resilient winners and struggling survivors.

Summary of Key Insights:

  • Supplier profitability is structurally weakened: EBIT margins remain below pre-COVID levels, especially for small and mid-sized automotive suppliers
  • Growth does not equal resilience: Only a small number of players qualify as “Winning Champions” with sustainable EBIT
  • 10–20% of product portfolios are value-destructive: These “bleeder” programs drain more margin than the rest can recover
  • 3–5% EBIT is no longer enough: Modelling shows that a long-term viable EBIT margin must be ~7%
  • Refinancing risk is rising: Low equity ratios and increased capital costs mean strong margins are now essential
  • Asian suppliers are gaining ground: Fast go-to-market cycles, BEV focus, and cost advantages drive their lead
  • The BEV trap is real: Electrification impact can inflate the top line while compressing profit margins

Four Supplier Archetypes: Where Do You Stand?

 

H&Z categorises companies into four archetypes — each with its own risk profile and transformation urgency. Understanding where your company stands is the first step towards a realignment strategy.

Quadrant Hover Tool
Winning Champions

Winning Champions

  • Best-in-class performers combining profitability and strong growth
  • Suppliers successful scaling while maintaining strong financial performance, likely through innovation, efficiency, and pricing power
Stable & Selective

Stable & Selective

  • Focused on profitability, but lacking growth momentum
  • Suppliers maintaining solid margins through efficiency and pricing discipline but struggle with expanding market presence
Struggling Survivors

Struggling Survivors

  • Profitability and growth challenges – weak margins and stagnant revenue
  • Cost inefficiencies, pricing pressures, or market position with commoditised products may be key factors
Growth at any Cost

Growth at any Cost

  • Expanding aggressively while sacrificing profitability
  • Suppliers prioritise market share over margins, often relying on price concessions or high investment in unprofitable projects

Get the Study and Unlock Strategies to Regain Supplier Profitability

Six Levers to Achieve Sustainable EBIT Improvement

 

There is a way forward. H&Z outlines six effective levers for regaining profitability. Each lever is designed to deliver fast impact and strengthen long-term competitiveness.

Six Levers
1.
Strategic pricing
2.
Portfolio analysis and optimisation
3.
Procurement efficiency
4.
Technical cost reduction
5.
Operational excellence
6.
Liquidity management

Connect with Our Experts to Learn More

Albert Neumann

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Albert Neumann

Tobias Stahl

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Tobias Stahl

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