Platform Business Models in Service
Building a platform is an important strategic option for most companies today to maintain and strengthen their competitive position. Therefore, we explored and discussed the following question with company representatives: How can a B2B platform business model be designed and successfully implemented in the service sector?
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About the study
Service evolution – from conventional “After Sales” to “Service as a Business” - the unstoppable march of digitalization is inevitably changing ever more areas of the economy. Companies are harnessing the new opportunities presented by digitalization and transforming themselves, their processes, and their structures.
The way companies create, deliver, and capture value is also changing as they scramble to unleash the enormous potential of data-driven platform business models. Where service is concerned, this is an on-going evolution, and it becomes obvious that Platforms are the central business model of the digital economy. H&Z is supporting service companies from various industries throughout this transformation process.
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Meet the authors
Roman Bauer
Florian Oesterle
Katharina Bader
