The non-profit sector is facing huge challenges. The digital transformation of organizations, declining donations, and new players and platforms entering the donation market will determine the agenda of non-profit organizations in the upcoming years. At the same time, donors are becoming more and more demanding and expect a high degree of transparency and participation in the projects they support. They are looking at an increasing number of offers, which reduces the loyalty to individual non-profit organizations and increases the importance of a clear positioning.
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Amnesty International is the largest NGO in the world with about