Double Hidden Champion 2022

H&Z defends its top position in the "Transformation" category and also becomes Hidden Champion in the area of "Purchasing & Procurement".

H&Z is a hidden champion - twice! First place in the "Transformation" category and second place in the "Purchasing & Procurement" category. The award is presented by the Scientific Society for Management and Consulting (WGMB). The cooperation partner is the business magazine Capital.


Only a few medium-sized consulting companies manage to assert themselves in the top segment of the market. H&Z has once again been named Hidden Champion "Transformation". This segment evaluates the successful realignment of companies with the aim of profound performance improvements. In this context, H&Z is concerned with the comprehensive and sustainable renewal of companies.


"At H&Z, we have developed a sustainable transformation strategy for our clients. It not only promises success through excellent solutions, but also achieves a significantly better and longer-lasting effect through the intensive interlocking of management and employees.
Transformation is the supreme discipline of consulting - this is where conceptual, emotional and implementation expertise come together, in other words, brain, heart and hand," says Stefan Aichbauer, member of the board at H&Z.


With this successful approach and its many years of expertise in transformation projects, H&Z can clearly set itself apart from market competitors such as Boston Consulting Group, Kearney or Roland Berger. And the consultancy also landed among the top three consultancies in the award category "Purchasing and Procurement".

About the Hidden Champion Award

The award has been presented since 2003. A total of more than 1,000 executives from various industries evaluated the nominated management consultancies. This year, the Hidden Champions among consulting firms were honored in 30 categories.

The award is based on a study in which the nominated consulting firms are compared with, among others, the market leaders McKinsey, Boston Consulting Group and Bain. If they are considered to have a higher level of competence in the top management of large companies in a specific consulting field than all three market leaders, they receive the Hidden Champion award. The study is being conducted under the direction of Professor Dr. Dietmar Fink and the WGMB.

Consulting with brain, heart and hand - about H&Z:

H&Z Unternehmensberatung AG stands for consulting with brain, heart and hand. Through this unique consulting approach, H&Z ensures sustainable results for international corporations and leading medium-sized companies. Thematic focal points are in the areas of purchasing and holistic business optimization.

H&Z Group is part of the Transformation Alliance - an association of independent European strategy and management consultancies with more than 1,000 consultants and 20 offices worldwide. In 2020, H&Z was named a three-time Hidden Champion among management consultancies.

Constanze von Lentzke
Head of Marketing & Communication

Max-Joseph-Straße 6
80333 Munich
© H&Z Group 2022
A member of
The Transformation Alliance
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